Making the case
Sustainable development offers limitless opportunities
to increase your company's competitive advantage.
Not everyone has seen the potential of
sustainable development. This section helps you recognise the many
ways in which sustainability and profitability intertwine.
Is there a business case?
Most would agree we need to tackle issues like
poverty and global warming, but to many the role of business is
unclear. This section looks at the many arguments in favour of a
positive approach by business.
The business case test
As many companies have discovered, attitudes to
sustainable development can have a major impact on performance.
Here is a simple exercise to test your understanding of the links
between business and sustainable development.
Three conversations
Are you ready to debate the business case for
sustainable development with your colleagues? Some may need a lot
of persuasion! Here is your chance to rehearse the arguments for
when you need them.
Why now?
Sustainable development is now on the
mainstream business agenda. Why is this exactly?