Why was Chronos produced?
Over the past 10 years sustainable
development has become a familiar term in the business community,
associated with leading organisations.
Many Fortune 500 companies now recognise the
importance of sustainable development, yet few have managed to make
it part of their everyday thinking and practice. Company visions,
principles and policies play an important role, but more is needed
to move sustainable development into the heart of the organisation
– its employees.
Real opportunities await those companies
willing to embrace sustainable development, and yet the topic is
not easily communicated. That is why we have developed Chronos – a
concise, motivating e-learning tutorial on the business case for
sustainable development and business social
responsibility.
A sound sustainable development strategy can
create business value. It can improve the financial performance of
a company, reduce its operating costs, enhance its brand image and
reputation, and improve its productivity. And of course it can
contribute significantly to the welfare of society and the
environment.