Who is Chronos for?
Sustainable development is about how we factor in the
needs of future generations in our actions today.
In reality every employee needs to make the
link between sustainable development and business
value – not just the company's leaders and
specialists. Available at low cost in Internet and CD-ROM
versions, Chronos presents few barriers to large-scale deployment
across the organisation, particularly among new graduates and
managers.
Chronos provides an introduction to the business case for
sustainable development – it is not for the
sustainability expert. By introducing the topic in straightforward
terms, Chronos can move sustainable development thinking into the
mainstream.
Which companies can use Chronos?
Chronos is relevant to a wide range of
different sectors and regions, and can help people in different
functions and levels of seniority.
- It enables organisations to cost-effectively jumpstart their
own sustainable development literacy programmes.
- The Chronos tutorial can be finished in around 3 hours. At the
end of this time, learners have their own plan of achievable
actions which help them understand how their contribution can make
an impact.
Which employees should use Chronos?
Chronos is designed for anyone who is at the beginning of their
journey in understanding sustainable development – from
senior executives to junior managers, from engineers to finance
managers and from self-contained business units to the corporate
boardroom.
Some companies have started to use Chronos, however, by focusing
on particular groups, for example:
- High impact users: people who work in areas with a strong
direct impact on people and the environment.
- High-influence users: decision-makers who can act as key levers
for sustainable development decisions.
- Team leaders: people in middle or senior management positions
who can help colleagues to integrate sustainable development
thinking in their decisions.
- Fresh thinkers: new employees who need to understand their
company's commitment to sustainable development and who may become
sustainable development change agents in the future.